Pacific Lake

Role: Project Manager
Team: Brand Strategist, UX Researcher, Design Team, Developers, Copywriter
Timeline: 10 weeks end-to-end

1. Project Context & Challenge

Pacific Lake, a leading investment firm, sought to refresh their digital presence to resonate with ambitious MBA graduates and entrepreneurs. They needed a cohesive brand story rooted in authenticity, delivered through a polished, content-rich Webflow site that would reflect their optimism and long-term commitment.

Key challenges:

  • Align multiple stakeholders (brand, UX, design, dev, copy) on a shared vision

  • Integrate research insights into the experience without slowing momentum

  • Deliver fully functional site on a tight deadline

2. My Approach & Leadership

Scope & Kickoff

  • Compiled comprehensive intake: business goals, brand tone, target personas

  • Defined scope for MVP vs. Phase II features

  • Facilitated kickoff workshop — ensured alignment with strategist and UX researcher

Stakeholder Coordination

  • Hosted weekly cross-functional syncs: brand, UX, design, dev, copy

  • Used Clickup to visualize timelines, task ownership, dependencies

  • Adjusted scope in real time to reflect bandwidth and priorities

Process & Collaboration

  • Partnered with UX researcher to embed insights in briefs and design reviews

  • Ensured copywriter had access to Figma mockups and brand tone guidelines

  • Coordinated developer hand-off sprints, managed QA cycles and bug tracking

Risk and Timeline Management

  • Monitored key milestones using ClickUp dashboards

  • Proactively managed blockers—addressed feedback loops, availability and versioning

  • Communicated status and expectations to Pacific Lake stakeholders

Launch & Retrospective

  • Orchestrated final QA and soft launch

  • Gathered team alignment post-launch — what worked, what to optimize

  • Documented workflows, naming conventions, and asset governance protocols

3. Outcomes & Impact

  • On-time delivery within 10 weeks

  • Result: A cohesive, dynamic Webflow site reflecting Pacific Lake’s brand optimism

4. My Key Contributions

  • Project leadership - Led project lifecycle: kickoff, milestones, delivery

  • Cross-functional coordination - Bridged brand, UX, design, dev, copy teams

  • Process design - Created briefs, intake templates, timeline tools

  • Proactive risk management - Monitored KPIs, managed dependencies

  • Documentation & systems thinking - Set asset/versioning governance; wrote launch retrospective

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